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Case Study
Developing a Multi-Layer Adjustable Baby Pillow
At the 2023 CBME China exhibition, premium travel baby brand Hagaday approached us looking for a more breathable and adjustable newborn pillow solution. Compared with traditional memory foam, latex, and pearl cotton pillows, the customer hoped to create a product with stronger airflow, stable rebound support, and adjustable height performance.
Our Solution
Product Solution
1
A More Breathable Internal Support Structure
Instead of using traditional dense foam fillings, we selected BD2-6N6 through-hole spacer mesh material as the internal support core. Mefiss Textile, our own spacer mesh fabric factory, supplied the breathable mesh structure to improve airflow around the baby’s head area.
2
Softer Surface With Antibacterial Performance
For the baby contact area, we used our customized Mes-tio Shield™ antibacterial mesh fabric. The material balanced soft touch feeling with airflow performance, helping reduce heat and moisture buildup during newborn sleep.
3
Adjustable Height for Different Head Shapes
To improve shaping adaptability, we combined multiple 5mm and 9mm spacer mesh layers with hand-sewn partition construction. Around the pillow edge, TPE tube filling and three adjustable drawstring areas allowed different support height adjustments.
4
More Recognizable Product Details
To strengthen the overall product identity, the drawstrings and piping areas used customized LOGO printing details. We also added a dedicated washing bag, helping improve cleaning convenience and long-term daily usability for parents.
Results
What We Achieved
The pillow successfully solved overheating problems during newborn sleep and became one of the customer’s long-term stable-selling newborn support products.
